Website rebrand with social media for Syngenta Crop Protection
View Website ...Industry Sector: Agricultural
About Syngenta Crop Protection
Syngenta is a world-leading agribusiness committed to sustainable agriculture through innovative research and technology. The company is a leader in crop protection and ranks third in the high-value commercial seeds market. Sales in 2007 were approximately $9.2 billion. Syngenta employs over 21,000 people in more than 90 countries. Syngenta is listed on the Swiss stock exchange (SYNN) and in New York (SYT).
Objective
Take the existing website, add in more functionality, integrate social media, blogs, forums, videos and content from 3 other external company websites into one central UK website whilst meeting the global branding guidelines.
Solution
Over a 3 month period we completely stripped the website down to the coding and rebuilt it from the ground up, into a new corporate looking website, adding in new functionality and personalisation of the site for visitors. Our team integrated our own social media system including forums, videos, photo galleries, blogs and news into the website using our remotely hosted social media solution. Promoted with an email marketing campaign on launch day.
